Wagon Wheel Wheelies

Wagon Wheels were launching a brand new, slightly squished version of their most famous product. They wanted to be a little more modern but still focus on the chocolate, marshmallow and biscuit that made them delicious.

My idea was “Epic Inside,” a new direction that modernised the tale of cowboys and adventure by making exciting, active visuals from the ingredients that made up each product. They run in press, OOH and on pack to this day.

Agency: VCCP