O2 Retrievr

Pride 2015 was around the corner and I thought O2 needed to be a lot more real after being accused of, “rainbow badging,” in previous years. The PR around Pride was quite bad and O2 needed to stop selling and start being a real part of it.

Below is an idea I tried to get created in the midst of Be More Dog, a little app where O2 customers at Pride could meet up and get their dogs pampered. It was fabulous, heavily influenced by Grindr and didn’t get past the first meeting.