O2 Rugby
I’ve created many different projects for O2 Rugby over the years.
Most recently was the hardest brief of all, what to do after we threw away our best chance ever at winning the Rugby World Cup? We didn’t know the team, the captain or even if the coaching staff were going to last. So, I decided to focus on the one bit of English Rugby that we could always count on, the fans.
This campaign was cast and shot on the streets of Edinburgh during the opening game of the Six Nations and up in the stadium, OOH, press and social by the next week’s game.
Also below is a TV, content, social and OOH campaign promoting the O2 Matchday app with Be More Dog.
A charity campaign where I dressed up Lawrence Dallaglio as a mugger to get people to give up their old tech up for charity.
And another Matchday Campaign where I convinced England Rugby to make a Welsh referee the star of their campaign.
Agency: VCCP
