Nationwide

Nationwide wanted to create an emotive campaign to promote their current accounts. And to remind the public that as a building society, they saw customers as more than just an account number.

My idea was that, “a statement is like the story of your life.” That although on paper these transactions might seem trivial, if you actually look at them, you get an incredibly vivid picture of someone’s personality and priorities. Although I managed to convince BAFTA Award winning Director, James Strong to create his first ever ad, this work was unfortunately canned during post-production. It appears senior management wanted to focus on mortgages.

Agency: VCCP

Direction: James Strong