More Than: Bark In The Park

More Than wanted to prove that they knew more than anyone else about pets to promote their pet insurance.

So much of pet ownership on social media is about owners not pets (I mean have you ever seen a dog put fancy dress on itself?), so my idea was to create a real cat and dog show with all the events being things that cats and dogs actually love doing.

The live event was attended by hundreds of people and included competitions such as Best Beg, Car Window Endurance and Flower Bed Digging. Everything was steamed live on Facebook and then cut down into a series of different films for social channels. We even got Jim Rosenthal to commentate.

Agency: VCCP Blue