Lottoland

I was working at Nonsense, and the pitch brief was to make Lottoland stand out during Saturday’s malaise of very similar looking gambling adverts. The client wanted to kick up a fuss as cheaply as possible, the ECD wanted me to impress him with some weirdness and in an attempt to get a raise out of the room, I pitched an idea about a man who was utterly obsessed with fingering pies. After all, Lottoland lets you bet on loads of different lotteries instead of just playing one, so it really was like having more fingers in more pies. I did not expect them to present it. Let alone win a pitch on it and put it on TV.

Agency: Nonsense

Direction: Sebastian Hedin at Hobby Films