Holland & Barrett
FCB Inferno were in a bit of a pickle when they contacted me to pitch on Holland & Barrett. The pitch was for a specific campaign, Sleep, and as well as being limited by an existing media plan and the need to roll everything out in a month, their was this sleepy bunny nightlight which had already been made into an ad and consequently, needed to be kept.
My idea was simple, “Sleep with the Experts,” a pun filled campaign that used different versions of our little bunny to help people asses and address their sleeping problems.
This lead to a pitch win, a TV ad (which was mainly a re-dub), in store, online, press and an app/ online hub which allowed people to to diagnose their issues by picking their own sleepy bunny.
Agency: FCB Inferno
