Cadbury’s Fingers

Cadbury’s wanted to launch new, mini, versions of their crack like snack, Cadbury’s Fingers, that came in a Malteasers style portable bag and were aimed at 35+ women.

My idea was, “A Little bit of what you fancy !” The world’s premier mini finger boy band who everybody wants a nibble of. The plan was to create this band and have them perform cliche’ 90s boyband cover performances around the X-Factor, essentially dressed as a mix between Take That and Boyzone.

Sadly, this campaign was cancelled during Pre-Prod due to production line issues, but I will forever dream of putting Cadbury’s Fingers in white vests and awful trilbies.

Agency: VCCP